There is no question about it. Globalization is changing the way we eat, drink, dress, think. Every day we see events taking place in New York, or London, or Sharjah, or Beijing beamed into our homes via satellite television. We find Hollywood films dubbed in our local languages and running to packed houses. We find beauty contests being organized in our localities, schools, or colleges. We find children asking for two-minute noodles, hamburgers, and canned cola drinks. We find autorickshaw drivers wearing T-shirts proclaiming ‘California! Here I come!’