In June 2007, Privacy International, a U.K.-based privacy rights watch- dog, cited Google as the worst privacy offender among 23 online companies, ranking the “Don’t Be Evil” people below Microsoft, Apple, Amazon, eBay, LinkedIn, Facebook and AOL. According to the report, no other company was “coming close to achieving [Google’s] status as an endemic threat to privacy.” What most disturbed the authors was Google’s “increasing ability to deep-drill into the minutiae of a user’s life and lifestyle choices.” The result: “the most onerous privacy environment on the Internet.” Indeed, Google now controls an estimated 70 percent of the online search engine market, but its deep-drilling of user information — where we surf, whom we e-mail, what blogs we post, what pictures we share, what maps we look at, what news we read — extends far beyond the search feature to encompass the kind of “total information awareness” that privacy activists feared at the hands of the Bush Jr. administration’s much- maligned Total Information Awareness program.

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