Recently, a new advertisement by Tanishq, the famous jewellery brand of the Tata group, hit the headlines.
Recently, a new advertisement by Tanishq, the famous jewellery brand of the Tata group, hit the headlines. Soon after it came out, a called #BoycottTanishq was launched on social media, resulting in the Tata Group having to withdraw the advertisement due to the pressure.In this episode of 'Itihas Ke Panne', senior journalist and writer Nilanjan Mukhopadhyay elaborates on the people associated with this campaign and their politics.