Why are International Fast Food Chains So Obsessed with Paneer in India?

"I think it's a fantastic protein to work with"

Hardly any doubt as to how much Indians love their Paneer. No doubt whatsoever in its protein providing abilities. A big doubt, though, as to why a 'ham'burger would have a Paneer version in Indian- just as Kentucky Fried 'Chicken' has a Paneer zinger! We grilled one of the vice-presidents of McDonald's India and came to a fried conclusion.