Skip to main content
xYOU DESERVE INDEPENDENT, CRITICAL MEDIA. We want readers like you. Support independent critical media.

How Facebook Data is Used to Manipulate People’s Behaviour at Massive Scales

Interview with Prabir Purkayastha |
Interviewed by Surangya Kaur
Produced by Newsclick Team,
While Facebook has been critical of Cambridge Analytica for misusing user data, it needs to be remembered that the social media behemoth uses similar techniques itself to push advertisements.

After the Channel 4 expose of Cambridge Analytica’s use of Facebook data to influence votes, it becomes even more important to question the kind of privacy policies in use today that allow for this to happen. While Facebook has been critical of Cambridge Analytica for misusing user data, it needs to be remembered that the social media behemoth uses similar techniques itself to push advertisements.

Get the latest reports & analysis with people's perspective on Protests, movements & deep analytical videos, discussions of the current affairs in your Telegram app. Subscribe to NewsClick's Telegram channel & get Real-Time updates on stories, as they get published on our website.

Subscribe Newsclick On Telegram

Latest