While Facebook has been critical of Cambridge Analytica for misusing user data, it needs to be remembered that the social media behemoth uses similar techniques itself to push advertisements.
After the Channel 4 expose of Cambridge Analytica’s use of Facebook data to influence votes, it becomes even more important to question the kind of privacy policies in use today that allow for this to happen. While Facebook has been critical of Cambridge Analytica for misusing user data, it needs to be remembered that the social media behemoth uses similar techniques itself to push advertisements.